Satrio A. Wicaksono On What Is Brand Positioning StrategyThe Wicaksonos™→ Q&A→ Satrio A. Wicaksono On What Is Brand Positioning Strategy
Need help finding good resources on my assignment?
Create a product or service (do not choose an existing brand) OR select a product or service from the following list: cell phone, video game, motorcycle, perfume, hair salon, toothpaste, website design consulting business, online dating service, auto body shop.
1. Using the course resources, develop an environmental analysis, marketing strategy, and marketing mix for this product.
2. Consider if your selected product is affected by environmental factors (Political, Economic, Socio-cultural, Technological, Competitive). If so, how?
3. Include a description of the target market and positioning (how customers perceive your product or service).
Include a detailed overview of each element of the marketing mix (product, price, distribution, and marketing communications).
I dont even know what environmental analysis, marketing strategy, and marketing mix mean.
Please help. Thank you
I do school online and I dont have any textbooks.
“LOL”… Well, if this is a course assignment I would suspect you could find the definitions in your textbook however, knowing what my marketing course was like it was easier to type in the phrase into the search engine (Yahoo or Google or both) and see what comes up.
My interpretation is that after you have selected your product or service they are asking you take a look at the area where you will market it (analyze the environment ~what would influence buying decision ~ would you do a survey to see if it would be factors like these: male/female, age of customer, rural area or town/city..ocean side or desert … Well populated or sparsely populated… Rich or poor or doing ok… People’s cultures or what else?) and decide the best strategy to market it (take a look at who the customer would be, what is the acceptable but creative way to market to them to get best results) and the mediums (marketing mix) you will use to market it … Print material (magazines, newspapers), tv or radio ads, billboards, sandwich board walkers, online, handouts, novelty ideas (mouse pads, milk cartons ads) and many more!
# 2 & #3 will likely be answered along the way but keep them in mind as you work on #1.
Where to watch TNA wrestling when / if bravo is cancelled?
i just read this on another forum , its from the guardian online
BSkyB is to close Bravo and general entertainment station Channel One, putting more than 50 jobs at risk, as part of the integration of Living TV Group.
BSkyB has decided to focus on the Living TV channel portfolio, which will see a 25% boost to its programming budget, and the gameshow and quiz channel Challenge.
Living TV Group, which is home to shows including Grey’s Anatomy, Britain’s Next Top Model and Sons of Anarchy, currently employs 110 staff. There will be just 58 roles after integration, but it is understood that there are a significant number of positions potentially available in other parts of the BSkyB operation.
BSkyB is understood to have decided to jettison Bravo, which launched as a cable channel in 1985, because it reaches a similar demographic to Sky1 but is not believed to have the same brand equity or reach.
BSkyB is backing Living TV because, outside of sport, it is second only to Sky1 in popularity among its basic pay-TV channels. BSkyB has failed to target the female market as successfully as Living TV, which has a two-year deal with Katie Price. Sky closed its own attempt to target a female audience, Sky Real Lives, earlier this year.
It was decided that Channel One, which was rebranded from Virgin 1 in August following BSkyB’s acquisition of Living TV Group for £160m in July, was too similar to Sky3, which it sits alongside as a free-to-air channel on Freeview.
BSkyB intends to “redeploy” the channels’ programming, with pay-TV shows moving to other Sky channels and free-to-air fare mostly moving to Sky3.
Challenge will move free-to-air in Channel One’s slot, which will effectively double its audience reach, as BSkyB looks to grow its presence in quizzes and gameshows. There are longer-term possibilities of tie-ups with Sky Bet.
Staff have been informed of the integration plans this afternoon with all staff, including the Living TV Group managing director, Jonathan Webb, under review.
The review has been carried out by Sophie Turner Laing, the managing director of entertainment, news and broadcast operations at BSkyB.
“Content is at the heart of Sky’s strategy,” she said. “Living is already one of the best pay-TV channels around and is obviously a great fit with our existing channels like Sky1. There is so much potential for further development and we intend to increase on-screen investment in Living by around a quarter as part of our expanded channel portfolio. This is a big part of our plans to bring customers great content from channel brands that really cut through.”
BSkyB moved quickly to announce the integration of Living TV Group after being given final clearance by the Office of Fair Trading only yesterday.
I was wondering what sky package you need to get the channels mentioned (extreme sports?) and where you think it would be, also for any internet showings / streams etc that you watch it on.
(im gonna actually cry if it happens and i cant watch it!)
If TNA get a hold of this article, then I would assume that TNA are currently trying to get another channel to air iMPACT! And since the Extreme Sports Channel has their PPVs, the only logical solution is put iMPACT! On that channel as well
If not, internet is our best option
I’m new to Fantasy Hockey…any advice?
I am brand new to fantasy hockey…what are some good draft strategies this year? What categories/positions should I go after early/late?
Also, what are some good strategies throughout the year (as far as who to sit/start and when)?
Dont pick 2 many expensive player
pick young guns
trade at the end not @ the start
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